How Mortgage Professionals should use Linkedin for Inbound Marketing

LinkedIn is probably the best social media platform for Mortgage professionals to utilize.  LinkedIn can bring in quality leads and maximize your social media contacts.  Studies indicate that mortgage professionals who implement proven LinkedIn sales and marketing strategies have grown their originations by more than 30 percent. Below are some guidelines to utilize to have a successful LinkedIn marketing campaign.  

1. Have a Superior LinkedIn profile
Your LinkedIn profile is the hub of your sales activity. For many clients who do business with you, it will be the first impression that you make with them.  The first step to acquire more clients with LinkedIn is to build a superior profile page that does full justice to your personal brand and informs potential clients of the depth of your industry experience and competencies.

Your LinkedIn Headline in your profile is picked up in Google’s search algorithms.  This can lead to your LinkedIn page as a landing page and have conversions. That being said it is important that  your LinkedIn profile include a thorough detail of your professional working history and client testimonials.

2. Network Socially with Prospects 
A free basic LinkedIn account allows sophisticated search capabilities. A subscribing member can search for prospects in a variety of ways making it easier to find new clients than ever before. LinkedIn’s advanced search capabilities allow us to search by keyword, name, company, title, location etc.    This opens up networking with influencers who have seniority with the clients you want to do business with.

Once you have searched for and found these individuals, you may begin to connect with them through LinkedIn through a variety of methods. You may reach out to them directly through LinkedIn’s InMail system or send a direct invitation to connect, or even be referred.  

3. Endorsements 
You have clients who you have happily served before with your mortgage services. They are delighted with your professionalism and capability. You can request recommendations from past clients through LinkedIn’s InMail and once they complete this recommendation, the InMail system automatically notifies you of their recommendation and immediately allows you to post the recommendation on your profile page. You can even return the favor and share a recommendation of how delightful it was to work with that client and tout their professional capabilities as well.

4. Blogging 
LinkedIn allows you to post valuable information and allows you to share a great article, quote, news headline. LinkedIn increasing the value of your personal brand, and help potential clients make informed decisions when it comes to home financing. This helps prospects select the mortgage professional that they desire to do business with.

5. Communicate strategically

Follow up communication directly to your LinkedIn connections should always be saturated with value-added information and versus sounding like a salesperson. There is no faster way to turn a prospect off than to use social media, remember LinkedIn is the platform to create and have the opportunity to create a authentic professional relationships.

6. Join industry groups
LinkedIn has thousands of industry and professional groups that you can join. Once you join an industry group, you may be the benefactor of leading strategies and techniques for your profession that the group publishes and gives you access to.  LinkedIn discussions are a fantastic way to engage with other professionals that share a common passion and interest area that you may learn from and contribute to.

7.Blogging on LinkedIn 
LinkedIn allows a great variety of ways and means to post your ideas and get your personal brand established.  If you want to be the mortgage professional of choice, your ideas and opinions you contribute from your experience in the profession have great influence on the decisions your prospects make.

Posting these intellectual assets is easy with LinkedIn. You can post articles or publications that you have written. You may share resources through LinkedIn’s Slideshare feature which is viewable to all LinkedIn members and posts directly to your profile page. Share articles that your find intriguing to engage different type of audiences.

LinkedIn is one of social medias powerful tools that leverages mortgage brokers to be marketed at a professional and humanistic level.  Remember to be insightful and maximize the wonderful opportunities LinkedIn can bring for your business.   

Why Mortgage Brokers Fail using Facebook

The trend for mortgage brokers to market themselves on social media is still a competitive industry even if social media expands mortgage brokers to reach a larger target market.  There are many strategies to reach new clients using social media.  With a vast array of online platforms, Facebook has been utilized by many mortgage brokers for online marketing.  Below are some tips to consider when branding your mortgage company using Facebook.

  • Market Segmentation

Setting up your Facebook account with the appropriate information, customer testimonials and links to your other social networks is only half the process.  Being strategic about who you friend is important as well.  Download Facebook Social Graph.   This will help you conduct market segmentation to specifically target age, gender, city and state for potential clients.  If you have similar hobbies that you can build rapport with potential clients, social graph allows you to search for Facebook users with similar interests or hobbies.  Social graph also allows you to search for people who have liked other Mortgage business Facebook pages, which will allow you to scope out your competition and maybe non converted leads.  Best thing about Social graph is that it is FREE!

  • Referrals

When scouting out a restaurant to eat or selecting a contractor to work with, many individuals use Yelp to see what customers are rating the business as.  Same concept can be applied with Facebook by uploading your testimonials from your existing customers.  This engages the customer to make a step to contact you and hear more about your business. 

  • Facebook Advertising

If you already pay for PPC or SEO, paying for Facebook Advertising might not be a great way to help with ROI.   Understanding the type of engagement with Facebook might make your think twice before displaying ads on Facebook.  If you have an ad on Facebook and it leads the consumer to your Facebook page, the layout is not the best way to fully inform the customer about your business.  Facebook can help bring in leads on a macro scale but converting those leads is only a micro size market.  The effective way to advertize with Facebook would be to post your blogs on Facebook, or have clients check in with you when they meet with you.  This drives the potential customer to check your website and hopefully contact you for more information. 

  • Landing Pages

Delivering leads from your Facebook page can only be effective if you are driving traffic to your page.    Your Facebook page should not be your main landing page.  Rather use Facebook on multiple streams.  For example in your email signature, or at the bottom of a blog you posted or even your main website.  The layout of Facebook is limited so keeping it simple with a few action items that will captivate potential customers is important. 

  • Compliance

Make sure your Facebook page and your other social media platforms are compliant with Consumer Financial Protection Bureau. Regulators want to see upper management involved in setting policy and maintaining compliance.  Your social media needs to have a compliance risk management plan in place. And this program is no different than any other risk management program that mortgage brokers have to devise.  This plan must identify the risks in using social media, measure their effects, how to monitor them and how to control them.  The plan must state the strategic goals of the social media efforts, with detailed procedures for use and monitoring. Posts must comply with fair lending, truth-in-lending and other advertising rules, the Real Estate Settlement Procedures Act, Unfair Deceptive or Abusive Acts and Practices laws and privacy laws.

Developing Online Marketing Strategy for Internet Consumers

As the Industrial Revolution greatly impacted economies of scale in core leading countries, it also created more competition between producing industries and more selection for consumers  to choose from.  As the speed of goods and services were being produced at a faster rate technological advancements with social devices developed over time.  Overtime sales production slowly began to be integrated with marketing departments.  The production orientation of making products and providing services that are easy to produce and sell in today’s economy is no longer bringing companies to making top profit.  The new money maker is a marketed directed economy. Market directed economy is a  new marketing orientation which is  vise versa of the production orientation, it offers customers what they need and focuses on a specific target market.

Internet advertising is a prime example of marketing orientation.  However to have a successful online advertising platform is to have the marketing orientation basics in mind and apply a macro-marketing system which provides customers with choices.   Developing a online marketing strategy is to choose which type of online platform will align with your marketing strategy.  Internet offers a vast array of dimensions to segment markets. Once your online marketing strategy is defined you can make a better decision as to which online platform will attract the right target market. Below are guidelines to start your success with online marketing by first brainstorming about your marketing strategy then deciding which online platform that would align with your business goals.


1. Behavioral needs, attitudes, and how present and potential goods and services fit into customer’s consumers patterns.

Importance: Affects

  • Product -features, packaging, product line assortment, branding
  • Promotion-what potential customers need and want to know about the firm’s offering, and what appeals should be used

2. Urgency to get needed satisfied and desire and willingness to seek information, compare and shop.

Importance: affects Place -how directly products are distributed from producers to customer, how extensively they are made available, and the level of service needed.  Also how much potential customers are willing to pay

3. Geographic location and other demographic characteristics of potential customers

Importance: Affects size of Target Markets-economic, potential.  Affects place-where products should be made available, and promotion-where and to whom to target advertising and personal selling


  • Google Search Ads

Google search ads are online ads that appear alongside the search engine result page when users search a keyword query on Google. These ads are PPC, or pay-per-click ads, in which advertisers pay for each ad click. Google’s PPC search ads are managed by Google’s AdWords advertising platform, which allows advertisers to bid on keywords, craft ad text, set budgets, and more. To advertise on Google AdWords, you’ll need to create a Google AdWords Account.

Example of Google Ads

Google Ad Examples

AdWords Ads

AdWords ads are online advertisements created within Google’s AdWords advertising platform, identical to Google search ads.

AdWords Ad Example


PPC ads, AKA pay-per-click ads, are advertisements in which the cost of advertising is determined by the number of clicks an ad receives. AdWords and Bing Ads both use a pay-per-click model.

Bing Ads

Bing ads are similar to Google ads in that they work on a pay-per-click basis. Advertisers can manage their ads through the Bing Ads service, formerly known as Microsoft adCenter. You can get started with creating Bing Ads here once you have a Bing Ads Account.

Example of Bing Ads

Facebook Ads

Facebook ads exist in many different forms, each offering unique pros and cons for advertisers looking to market on Facebook. To learn all about Facebook advertising, read our Facebook Marketing blog post, or check out our list of 45 Facebook advertising tips.

Marketplace ads appear in the side columns of the Facebook website with a headline, copy, and an image.

Facebook Ad Example

Promoted Posts are Facebook ads that let advertisers pay a flat rate to promote a single post on their Facebook business page. The promoted post reaches more fans and friends of fans than a regular post.

Facebook Promoted Post Ad Example

Sponsored Stories show a user’s interaction with an advertisers page or product to the user’s friends and larger network. Sponsored Stories are also one form of Facebook ads that can appear in a user’s newsfeed.

Facebook Sponsored Story Example

FBX, or Facebook Exchange, are Facebook ads that implement remarketing. These ads take into account a user’s web surfing history data, letting an advertiser show an ad for a product a user was looking at earlier on the advertiser’s website.

FBX Ad Example

Twitter Ads

Twitter ads refer to the paid boosts that brands on Twitter can use to extend the reach of their tweets, promote a chosen hashtag, or gain more followers.

Promoted Tweets lets advertisers’ tweets reach more people’s home feeds, and offer a healthy batch of targeting options. Twitter ads also include Promoted Accounts, letting advertisers show up more often in Twitter’s Who to Follow recommendation feature. Promoted Trends gets your custom hashtag in the Trends bar, earning additional attention and notice from the Twitterverse. If you’re looking to advertise on Twitter, be sure to measure social media roi.

Twitter Ad Examples

Twitter Ad Example

Tumblr Ads

Tumblr ads come in a few different formats – Tumblr Radar and Spotlight allow for “sponsors,” aka advertisers, to be featured in areas where Tumblr highlights unique content and accounts. With 54 million users posting 70 million posts per day that get over half a billion page views each day, the Tumblr community is an active and lively one.

Tumblr also offers sponsored web post ads, which are pieces of Tumblr content crafted by advertisers that appear in users’ main dashboard feed, integrated with normal, user-generated content. These Tumblr ads have small dollar signs to mark them as advertising content. In order to post your online ads onto the Tumblr platform, you’ll have to become a Tumblr sponsor.

Tumblr Ad Example

Example of Tumblr Ads

Banner Ads

Banner ads are image-based advertisements that often appear in the side, top, and bottom sections of websites. They can range widely in terms of size, design, and function. You’ll typically find them in all sorts of news-based websites, blogs, and specialized web communities. Many websites brokerage their ad space with ad exchanges such as Google’s Display Network, or you can buy the ad space in the same manner you’d buy an ad on a newspaper.

Examples of Banner Ads

Google Display Ads

Google Display Ads are a form of contextual banner ads used in the Google Display Network, Google’s collection of network sites that agree to host display ads. The Google Display Network also includes Google properties such as YouTube, Gmail, Blogger, etc. Google Display ads can be text, images, and even video based. To serve online ads on the Google Display Network, you need to start by using Google AdWords.

Google Display Ad Example

Example of Google Display Network Ad

Retargeting Ads

Retargeting ads (see similar, Google Remarketing) entice a user to visit a site by taking into account the user’s past web history. When a user visits a website, a retargetting campaign cookie is attached to the visitor, taking note of what pages and products the user visits while browsing the site.

Once the user leaves the advertiser’s site and begins journeying to other websites, targetting ads can be made to appear in certain ad spaces, displaying ads that specifically call out what the user was looking at on the advertiser’s site earlier.

Example of Remarketing Ad

Retargeting ads tend to perform drastically better than regular banner ads, with higher click-through rates and conversions. If you’re already using Google AdWords, we have a step-by-step tutorial on creating your own Google AdWords remarketing ad.

Flash Ads

Flash ads are banner ads that use Flash design, often featuring interactive elements to entice users. While flash is still used subtly in certain display ads, the playful, interactive, and somewhat hokey flash ads that were common in the millennial years are no longer considered a popular form of banner ad.

Flash Banner Ad Example

Reddit Ads

Reddit ads are advertisements featuring a headline title, destination URL, and an optional photo. Reddit ads work on a bid-based system, in which advertisers can set campaign budgets and choose how long they want their campaign to run for. Reddit ads allow for some unique targeting options and are often fairly cheap, with low cost-per-impressions.

What really makes Reddit ads unique are the comments and voting – users can upvote or downvote your ad, giving advertisers an easy read on if users like or dislike an ad. Each ad, like all other posts on Reddit, has a comment section. This can be useful for advertisers because it allows users to provide direct feedback that goes straight to the advertiser.

Example of Reddit Ad

The best Reddit ads take their audience into consideration – Reddit is predominantly frequented by a young, tech-savvy audience, mostly males. On a whole, the Reddit community is very wary of blatant marketing, so posting a Reddit advertisement can be a bit like playing with fire. If done properly, Reddit ads can bring a lot of attention for low cost. You can advertise on Reddit through their website.

Mobile Ads

Mobile ads are ads that appear on smartphones, tablets, and any other mobile device. Many social media platforms, websites, and apps offer their own unique mobile ad options. If you advertise on Google AdWords, you can advertise to mobile devices by taking advantage of Enhanced Campaigns.

Example of a Mobile Ad

Photo by Rob Zand

Ads on Mobile Devices

In-Game Ads

In-Game ads are advertisements that exist within computer or video games. One of the most common examples of in-game advertising is billboards appearing in sport games. In-game ads also might appear as brand-name products like guns, cars, or clothing that exist as gaming status symbols.

In Game Advertising

AdMob Ads

AdMob Ads are advertisements that appear within mobile apps. AdMob itself is Google’s mobile advertising platform, enabling app creators to make revenue off of free games by offering ad space, and allowing advertisers to get ad spots in the most popular mobile games and apps.

AdMob ads can appear as mobile-optimized text ads, image-based banner ads, or even interstitials ads, which use rich HTML5.

AdMob Ad Example

Email Ads

Email ads are advertisements sent to users via web mail. Email ads can be used to notify subscribers of certain promotions, discounts, or new features, among other uses.

Most email advertisements feature a large image with minimal text; users will not waste large amounts of time reading email ads, so it’s important to make your message as clear and concise as possible. Email ads also rely on a compelling subject line to ensure that a user will open the email.

Email Ad Example

Example of Email Ads

Email ads have specific rules – the CAN-SPAM Act of 2003, created to prevent email spam for users, authorizes a $16,000 penalty per violation for spamming individuals, which is why many email marketers in the US use an email service or software to make sure they are in compliance with the Act.

Gmail Ads

Gmail ads in Google’s online email service are contextual ads that are generated by an automated process that scans a user’s emails to discover interests and topics that are relevant to the user. If a user is writing and receiving many emails about air conditioners, that user may see ads about air conditions appear within the Gmail client.

While privacy advocates are wary of such practices, Gmail advertising is fully automated and Google asserts that no humans read user emails, only robots.

Example of Gmail Ad

Video Ads

Video ads are growing in popularity as better internet speed performance and online advancements make it fast and easy to watch videos on the web. The most successful video ads avoid blatant advertising, opting instead for educational, how-to video content that naturally appeals to users, with some (if any) product suggestions discreetly integrated. Humorous video ads also perform well, with some funny video ad campaigns finding enormous success, especially when an interactive element is added.

Video Ad Example

YouTube Ads

YouTube ads are ads that appear on Google’s video-sharing site. Since Google obtained ownership of YouTube, advertising on YouTube has become nearly as easy and customizable as advertising on AdWords.

YouTube ads provide a number of targeting options and several different ad formats. YouTube advertisements can appear as banner ads, in-video overlay ads, in-stream video ads (which are video ads that appear before or during another YouTube video), as well as several other setups.

YouTube Ad Example

Example of YouTube Ads

Example of YouTube Video Advertisements

Example of YouTube Ad

Pinterest Ads

Pinterest ads are simply pieces of content pinned by brands and advertisers. When marketing a specific product, marketers create Pinterest advertisements by adding a dollar sign before the price amount to the description. This tells Pinterest that this item is for sale at that specific price. Pinterest marketers can then link the pinned item to the official product page to drive retail traffic.

Pinterest Ad Example

Some marketers also implement their own form of Pinterest advertising by hosting contests on Pinterest. While this doesn’t result in direct sales, contests are a great way to drum up user attention, engagement, and boost site traffic, depending on how the contest is organized. Take note that while you do not have to pay Pinterest to create ads, you will have to spend significant time and effort to create beautiful online ads to attract lurking buyers on Pinterest. Note that Pinterest ads work best on tangible B2C products.

Instagram Ads

There are at the moment no “official” Instagram ads – just brands being creative and producing Instagram pics that can be shared right alongside user-crafted content.

Example of Instagram Ads

Instagram Ad Examples

Vine Ads

Vine ads operate the same way Instagram ads do – there are no official Vine ads at the moment, but many brands and advertisers produce Vine video ads that serve as natural content-based advertising, integrating with regular used-crafted content.

Good Vine ads take a clue from other successful Vines by creating 6-second content that stands out, often implementing stop-motion techniques.

Remember to create your marketing strategy first then select the type of online platform that would work best for your business.

10 Reasons to Update your Website

Online marketing has evolved to be a competitive industry. In this technological era, examining user engagement with a website and determining which variables are considered to be successful can be difficult.  Below are 10 simple ways to determine if your website can stay ahead of your competition in 2014.

  1. MOBILITY-Is your website compatible with smart devices?

    The Monetate Q1 2013 Ecommerce Quarterly gives insight on smartphone vs tablet vs desktop share of audience for large Ecommerce brands. You can see that tablet and smartphone use nearly doubled in the year based on 500 million visits for these retail clients.  Mobile share is now around 25% on average.mobilityImportance of Mobility : Consumers spend an average 30% on their smart devices a day.  Smart devices require a more detailed responsive web layout design as well as adaptive layout design.  To improve your website to work well with mobile devices the adaptive layout design is recommended because it utilizes scripting to assist with adapting to various devices and screen sizes.   Below is breakdown of what the current trend most consumers are using their mobile devices for


  2. INTERACTIVE-Does your website have enough user engagement? As mentioned above, responsive web layout is critical for smart devices.  Since searching for goods and services via the internet lacks the personal humanistic approach, responsive web layout is critical to convert potential prospects.  The use of EMs, flexible images, flexible videos, and fluid type, allow the responsive website to adapt its layout to the viewing device, user agent, and environment.  The responsive web design is that it will fluidly change and respond to fit any screen or device size.According to a CEI survey 86% of buyers will pay more for a better customer experience, which means having a strong user experience on your site could lead to more conversions and profit! Tip: Use HTML coding vs. Flash since majority of smart devices are compatible with HTML and smart devices do not work with Flash.

Importance of Interactive website:  

robot-evolution.jpegAs some internet bloggers say design your website “Build for users, not search engines.” When users have a bad experience at your site, when they can’t accomplish a task or find what they were looking for, this often correlates with poor search engine performance.

Below is a useful website “Web Designer Wall” that provides tips for a interactive website :

3. SEO-Search Engine Optimization

  1. SEOSEO is one of the basics to online marketing.  You can design a perfect website, but if viewers are not accessing it, all your hard work into the website goes to waste.  Due to the search technology, the metrics rely on relevance and importance when displaying results.Importance of SEO: There are ten positions on search engines, ordered by rank, with click-through traffic based on their relative position & ability to attract searchers. Results in positions 1, 2 and 3 receive much more traffic than results down the page, and considerably more than results on deeper pages. The fact that so much attention goes to so few listings means that there will always be a financial incentive for search engine rankings.

4. CONVERSION-If you have a website that has a great adaptive layout design and web layout design can only effective if the content can draw in your audience.  According to Search Engine Journal below are 4 great ways to increase conversion rates on your website.

  • #1: Explain the benefits : provide captivating insights and reasons why customers should choose to do business with you
  • #2: Collect Customer Feedback: Use survey questions to improve the website.  No business website is perfect, but the old business adage, “business only gets better when you cater more to what the customer wants and needs.”
  • #3: Make the website mobile friendly : Simplicity is key especially when statistics show users stumble upon your website through mobile devices at first.  Mobile devices have a smaller screens so make sure the layout is adaptive.
  • #4: Contact the visitors that abandon the website through email marketing

5. TRUSTWORTHY-Marketing your website online is a great and affordable method to reach new customers. However the transparency of trust to convince someone with a website and touch of a mouse click away to keep them engaged is difficult.

Below are ways to draw the line from transparency to trustworthy.

  • Use clear, straightforward content. A lot of people like to “dress up” their websites with complicated phrases and business jargon, but most customers will prefer language and concepts they can easily understand.
  • Include facts and supporting details. The more you can back up what you have to say, the easier it is for people to believe in you and your claims. This especially works if you can reference things like university studies, or surveys performed through mainstream media outlets.
  • Post real customer testimonials. Simple one-line recommendations don’t cut it anymore, because customers know they are too easy to falsify or embellish. If at all possible, use customer testimonials that have full names, details, and even a few details about the situation.
  • Put your successes in the case studies. For more complex success stories, begin by presenting the challenge, the course of action, and the results. The more detailed and specific you can be (without going too long, of course), the more credibility your case study will add to your site.
  • Allow customers to post honest reviews. That means not filtering out the ones that don’t say exactly what you would like (although it is fair to respond). Assuming your reviews are mostly positive, customers will appreciate the transparency – they know no company can please everyone 100% of the time.
  • Be upfront about mistakes. On a related note, don’t try to hide minor blunders. Instead, address them and show buyers what you learned through the process. Handle things correctly, and you’ll develop a reputation for honesty while showing customers that you won’t make the same mistake twice.
  • Make your contact information prominent. Trustworthy businesses want people to contact them with questions and issues; they don’t have any reason to hide behind anonymity. For the best results, include multiple telephone numbers and email addresses.
  • Use photos of yourself, your team, and your facility. In the same way, a few simple snapshots – especially those that give buyers a “behind-the-scenes” look at your business – can help reinforce the idea that you are real people, not a faceless company that only exists on the Internet.
  • Take advantage of outside verification. From seals that show your site is safe from hackers to endorsements from industry authorities and the Better Business Bureau, you can use outside approval and verification to show that your company is legitimate and trustworthy.
  • Explain your processes to customers. In other words, never leave any doubt as to what will happen when a customer presses a button, clicks a link, or signs up for more information. People don’t like surprises, especially when they come from businesses that they aren’t familiar with yet.
  • Build a strong online reputation. One of the best ways to be transparent is to let your previous satisfied customers speak for you. Do the right things, and they’ll leave you great feedback on social media profiles, industry sites, and elsewhere online.



If your website is slow, you risk annoying your customers and lowering your search engine ranking. There are lots of ways for a developer to speed up a website.  Having a website that is interactive and fast loading will create a great user experience and hopefully create loyalty among new customers.


If your website lacks call to actions, or your landing pages are attracting the wrong demographic chances are you need to redesign your website.   Keep in mind the type of search queries customers search using the internet and align your website to fit that demographic.

Three types of searches are

  • 1) Navigational:Navigational searches are performed with the intent of surfing directly to a specific website. In some cases, the user may not know the exact URL, and the search engine serves as the “White Pages”, passing along the (hopefully) correct location.
  • 2) Transactional : Transactional searches don’t necessarily involve a credit card or wire transfer. Signing up for a free trial account at Cook’s Illustrated, creating a Gmail account, or finding the best local cuisine.
  • 3) Informational: The common thread here is that the searches are primarily non-commercial and non-transaction-oriented in nature; the information itself is the goal, and no interaction beyond clicking and reading is required.


Your website is one of your most important business assets. It’s the hub of your online activity and in many cases the first impression a potential customer will have of your brand. If the look and feel of the site doesn’t line up with your current target audience and your current messaging, it’s time to update it so it does.


Content management goes in line with Brand Alignment.  Content management is the administration of digital content throughout its lifecycle, from creation to permanent storage or deletion. The content involved may be images, video, audio and multimedia as well as text.

The usual stages in digital content management are:

  • Creation
  • Editing
  • Publishing (making the content available to users, whether Web site visitors or employees)
  • Oversight, including managing updates and version control.
  • Removal.

Check if your website has had any of the following changes made in the past year or so, if not then redesign of your website is necessary.


Your website is an investment in the future success of your business, and it’s important to view it that way. Having a strong online presence is no longer optional. In addition, your website can be the vehicle that helps you achieve your goals of better awareness, more leads and ultimately more happy customers.

Why Market Online

Online marketing can be an exciting asset to modern companies. A business can expect to see measurable gains in profit through the use of online marketing. This online form of marketing offers many advancements over its print, radio, and television forerunners. Online marketing is very cost-effective and can be tailored to reach specific demographics on the web.

Online marketing is a virtually essential requirement for the success of a business, local or global, in the modern age. Although businesses may feel forced to use online marketing to compete, the benefits of its use can be seen immediately. Almost every view of a particular piece of online marketing is measurable. Ad views, banner ad click-through rates, and video playback counts–these are all hard evidence of an online marketing campaign’s effectiveness. The benefits associated with online marketing are verified with recorded data.

Below is a list of 50 helpful online marketing tools to get started :

Online Marketing

1. The marketing nerds over at, well at Marketing Nerds, rank the 50 Best Mobile Marketing Blogs You Aren’t Reading Yet. My personal favorite: Flash Widgets blog. Nice stuff geeks!

2. I’ve got 99 problems but finding a blog ain’t one. At least not when I’m viewing Wikio’s list of the 99 Top Online Marketing Blogs. Sorry Jay-Z.

3. Gyutae Park’s Winning the Web website uses Alexa, PageRank, Technorati and Feedburner among other metrics to measure its Internet Marketing Top Blogs. Total number: 370.

4 . The ad industry’s publication of record, AdvertisingAge, has compiled its Power 150 – a daily ranking of the Web’s top marketing blogs.

5. Kaiser The Sage’s (AKA marketing consultant Jason Acidre) has produced his  Top 90 Online Marketing Blogs. He’s obviously been busy.

6. Nicholas Einstein has put together a genius (I know, lame) guide to practical online marketing blogs. It is called Top 10 Practical Online Marketing Blogs.

7. Yvette Pistorio, senior supervisor of Media Research and Beth Blanchard, supervisor of Media Research at Cision teamed to unleash a list of the Top 100 Social Media and Internet Marketing Blogs.

8. The little guys need some love too. That’s why DIYSEO has given us the Best SMB Marketing Blogs: The Definitive List of Small Business Marketing Blogs. Check it out.

9. The team at Blogstorm say a good deal of  blog ranking tables created recently use the hugely inaccurate and outdated Google PageRank as a method of measuring success. Their solution? A table that uses Alexa Rank and Technorati Rank to calculate the popularity of each site. The result is Top 100 SEO & Internet Marketing Blogs.

10. HubSpot created the Hot 100 Marketing Blogs list in order to make it easy for people to discover these top Internet marketing blogs. “We’re continually collecting 3rd party data for several thousand blogs that cover Internet marketing topics.”

11. The Top 20 Digital Marketing Blogs from Sparxoo. The first five below:

  • Seth Godin – Of course we had to add one of the most famous marketing gurus of all time.
  • Hard Knox Life – Dave Knox brings fresh perspective to digital marketing trends and overall marketing strategy.
  • Guy Kawasaki – Guy Kawasaki shares his incredible insights from years of experience at Apple and other leading companies.
  • Chris Brogan – Chris Brogan, a social marketing guru, posts the latest insights for marketers.
  • AdRants – Steve Hall takes no prisoners in his reviews of the latest ad campaigns.
  • Ads of the World – Want inspiration? Check out creative minds from around the world.

12. The 100 Best Marketing Blogs from Cool Marketing Stuff. Direct and to the point, the list from Cool Marketing Stuff is as comprehensive as it is complete.

13. The Big List of Search Engine Marketing & Optimization Blog from Top Rank has it all from blogs that cover SEO and PPC to blog marketing, marketing with social media, content marketing and online public relations. The collection of over 400 SEO and Online Marketing related blogs is assembled by the staff at TopRank Online Marketing.

Search Engine Optimization

14. Daily Blog Tips The Top 25 SEO Blogs list ranks the blogs according to their Google PageRank, Alexi rank, number of Bloglines subscribers and Technorati authority. Somewhere the team at Blogstorm (#9) are shaking their heads.

15. Usually “can’t misses” are reserved for baseball prospects and political candidates, but when 43blogtips put together 18 SEO Posts That You Must Read they obviously had done some serious scouting. Informative and  entertaining these articles are among the best on the Web. Nice job guys.

16. This SEO Linking Building Guide to the best SEO linking building articles (wait, didn’t i just say that?) has it all. Case studies, organic link building tips directly from Google and a great piece by Search Engine Watch about backward link building. My favorite: The 30-minute-a-day link Building Plan from iMedia Connection. Now if only someone could come up with the 29-minute-a-day link Building Plan.

17. It wouldn’t be a 50 Best of List without a Top 10 offering. So here goes: The team at has offered their opinions on the 10 Best Learning SEO Learning Websites. I think they got it right.

18. Mashable. I’ve heard of these guys. Mollie Vandor just this month weighed in with her excellent 20+ Essential Resources for Improving Your SEO Skills. From beginner (SEO for Dummies) to advance placement degree (Matt Cutts) she’s got it all covered and that’s why Mollie finds herself among the Best of the Best.

Social Media

19. Even a newbie marketer can appreciate a good social media campaign. Nearly everyone has seen one and many of us have been party to one whether we realized it or not. pulls together a great pictorial of the Best-Ever! Social Media Campaigns. Spoiler alert: The Blair Witch Project comes in at #1. Pretty impressive considering it was among the first social media efforts way back in the day (1999).

20. Not to be outdone, social marketing and media blog The Wall decided to go the distance with 40 more and release the Top 50 Social Media Campaigns. Oddly enough, The Blair Witch Project doesn’t even crack the top 50. Guess these lists are a bit subjective. Plus, with these guys being British and all they may have missed that buzz way back when. Still enjoyed their list.

21. Of course, you can’t even say social media these days without wondering what Marc Zuckerburg is doing for lunch. Social Media Examiner apparently also has the Zuck-bug and decided to create a 10 Top Facebook Pages post. Number 1? Red Bull. Apparently they are in tune with their audience.

22. In the case of Smart Blog, the best means the worst: as in Jesse Stanchack of SmartBlog on Social Media put together the best Worst of list this year about The Suxorz Picks the Worst Social Media Moves. Among the gems: Dell’s “Dr. Ashley” campaign, Volkswagen’s “Sluggy Patterson” character, Cisco’s “Ted from Accounting” videos and Smirnoff Ice’s handling of the “Bros Icing Bros” phenomenon.

23. Stephanie Klein of offered up the Top 10 Undervalued Social Media Marketing Blogs while providing several links to each blog’s recent articles. Nice work, Stephanie.

24. Using eCairn Conversation(tm), software technology company eCairn generated the Top 150 Blog Posts. The top five?  Chris BroganJeremiah OwyangBrian SolisSeth’s Blog and Social Media Explorer.  There must be something to the eCairn Conversation chart. I think these guys are on to something.

25. Alright, so maybe Social Media Explorer’s 19 Best Social Media Practices is a little outside our purview, but I liked it so its here.

26. And a bonus from those same guys at unlucky number 13. The Top 10 Social Media Blogs of 2011 (and it’s not even over yet!).

Going Viral

27. According to the crew at ProspectMX,  a  viral campaign is a marketing blitz that essentially creates a pitch which is cool and interesting enough that consumers will spread it on its own. Well said. And with that in mind their 15 Best Viral Marketing Campaigns put together an interesting list mixing the old (there’s that Blair Witch again) and new (Old Spice guy).

28. Fall is officially here and the team at Social Times decided to celebrate fall’s arrival with 30 of The Best Viral Videos of Summer 2011. All 30 on this list have resulted in over 1 million views and have resulted in tons of conversions, accoridng to Social Times. Check them out.

29. Visible Measures, along with AdvertisingAge, provide weekly The Top 10 Viral Video Ads Chart for the Web’s top-performing brand-driven ad campaigns. This week its iPhone 4 s and Lady GaGa among others. Shocker.

Email Marketing

30. And Tamara Gielen at was nice enough to drop her Top 10 Email Marketing Blogs post on us earlier this year. Living is learning.

Pay-Per-Click Blogs

31. Pay-per-click marketing success takes a good deal of focus. Tom Demers at BoostCTR keeps his eye on the ball with his list: The Best PPC Blog – The Definitive List of Pay-Per Click Blogs. Among my favorites: The Certified Knowledge Blog (Formerly bgTheory), Bryan Eisenberg and PPC Blog & PPC Training Community.

32. Want to succeed in a big way? Of course you do and Kronik Media was kind enough to provide a list of Top 15 Blogs You Should Follow to Succeed on The Internet. Read it here and succeed there (wherever there may be for you).


33. It’s all about the conversions these days and Kristi Hines at Kikolani put together the most comprehensive 50+ Awesome Posts on Conversions for Unboucne. According to Kristi, there’s something for everyone, from blogging to social media, landing pages to squeeze pages, increasing conversions vs. conversion killers, design, and more!

Web Design

34. The team at InstantShift believes one of the best ways to survey the evolution of Web design over a number of years is to compare different versions of websites. So they decided on taking a look at 15+ Inspirational Examples of Website Redesign.  The results: an interesting comparison of redesigned websites to their earlier incarnations.

35. 9 Best Modern Web Design Tutorials and Articles from identifies the distinctive features that make a modern Web design interesting, appealing and easy to use.

36. Once again Daily Blog Tips served up a top 25 list based based on the analysis on Google’s Pagerank, Alexa rank, Bloglines subscribers and Technorati authority. This time its Top 25 Web Design Blogs.

37. What’s better than a Top 25 Web Design Blogs? How about a Top 30 Web Design Blogs? Well the creative online journal for design Web enthusiasts, Web Design Dev, has given us just that. And the extra five go a long way.

38. 50 Best Web Design Blogs You Aren’t Reading Yet from WWWdesigns Blog. What are you waiting for?

39. We’ve covered the Best, the Top and even the Worst and now we a finally have a Must: 29 Web Design Blogs You Must Follow from [Re]Encoded. Here is a list of the 29 best Web design blogs to subscribe to. “The web design industry is always changing, so as a web designer, it is important to always be ahead of the curve.” Totally.

40. WordPress is a great CMS and the guys at Web Design Fan have provided us with the 20 Best WordPress Tutorial Blogs. Enjoy!

Guerrilla Marketing

41. A firm with the name Creative Guerilla Marketing should know a thing or two about Guerilla Marketing. And they do. Check out The 15 Best Guerrilla Marketing Campaign Example Videos.

42. Ryan Lum, founder and editor of Creative Guerrilla Marketing, delivers again with 10 of the Best Guerrilla Marketing Blogs the Web has to offer.

43. Designer Daily’s 20 Creative Guerrilla Marketing Campaigns proves that it is still possible for creative agencies to make ads that stand out. These 20 certainly do.

Content Marketing blogs

44. The Junta42 Top 42 Content Marketing Blogs list highlights the best bloggers on the Web discussing content marketing. Each blog on the list has been rated by the  staff in terms of content strength, depth, regularity and, to a very small extent, popularity.

Affiliate marketing

45. Hey Geno Prussakov: Nice work.  Want to know something about affiliate marketing? Check out Geno’s Afilliate Marketing Blog’s Top 25 Affiliate Marketing Blog Posts.

46. From Affiliate Top 50: The Top 50 Affiliate Marketing And Make Money Online Blogs In The World. More money, more money,  more money.

The Best Songs

47. One of my personal favorites 7 Awesome SEO and Social Media Songs. Sorry, had to do it.

48. Hey, these guys had a song on my Top SEO song list. Now they’ve landed on my Best of the Best list. This British SEO throws down  with its TOP 5 SEO songs. And unlike me, they don’t put themselves on their own list.

Landing pages

49. Marketers are becoming more and more interested in measuring the ROI of social media.  According to eMarketer, four out of five US businesses with at least 100 employees will be using social media for their marketing efforts this year.  This makes measuring the effects of these marketing efforts even more important. That is why HubSpot Blogs created 20 Examples of Great Facebook Fan Pages.

50. If beauty is truely in the eye of the beholder this list is arbitrary. But we are talking design here people and KISSmetrics’ 5 Beautiful Landing Pages That Prove Great Design Still Sells demonstrates that beauty can indeed be judged.


2014 Trends to Online Marketing


A new report from EMARKETER, says that the US retail industry will spend $9.42 billion this year on paid digital media alone. By 2017, that number is expected to grow to $13.5 billion, representing a 10.5 percent compound annual growth rate.


1. Mobile Connected Devices Creating New Social

There is expected to be 24 BILLION CONNECTED DEVICES ACROSS THE WORLD by 2020 in every market and consumer category.  These devices represent an opportunity for marketers to better tie in their brand’s products and services with relevant moments a consumer is experiencing throughout their day with their devices. The relevancy to what actions or feelings a person is experiencing at a given moment using these devices can better inform the messaging a person receives from business, making it more aligned with their interests and therefore, more likely to incite action.

2. Content Marketing 

As the Internet began to emerge as a new marketing platform for the retail industry for the past 10 years, content marketing has evolved to be a key component in engaging new consumers to understand the branding of a product.  The reason for content marketing to be placed as a top priority for marketers for businesses is the Internet lacks the following capabilities:

-Allow consumers to inspect product/service

-Customer service on some online businesses are weak

-Product price is lower, but shipping and handling can be costly

-Need to create a social experience the consumer can relate to through visual stimulation

-Time is $! Content marketing must captivate the consumer to stay engaged and not click to the next business competitor.

According to a study by Eloqua and Kapost, content marketing produces THREE TIMES MORE LEADS than traditional marketing per dollar and has both soft and hard benefits further illustrating its effectiveness for your business. In an age of open dialogue between consumers and businesses, building public trust, engaging prospects and generating happy customers is how content can drive a measurable impact for the long-term. The same study further illustrates that CONTENT CONVERTS to long-term leads that cost 31% less than paid search for mid-sized companies and 41% less for large companies.

3. Sponsored Content will leverage brands to reach more consumers.

Sponsored content comes in many forms to fit the needs of many businesses with many different goals.  Google utilizes sponsored content to determine the company’s validity and how much consumers are engaging with the online business.  This is because Google often recognizes articles from editorial sources as more accurate sources of information than a company’s content is on a certain subject area, which is why those results are often found below a news source’s results.

4. Mobile apps will continue to engage consumers to market 

Mobile apps such as Instagram and WeChat have users sharing over 16 billions photos a day.  Mobile apps such as Instagram and Wechat are SIMPLE.  Simplicity of a mobile application has been a characteristic for mobile users to remain engaged.  In terms of marketing, mobile apps such as Instagram and Wechat are fairly new to the marketing platform.  Demographics can be easily marketed to and solicited, but the engagement for the consumer has the upper hand.

5. AuthorRank and Google Authorship.

Google Authorship will continue to have importance for businesses, as AuthorRank becomes a stronger part of the algorithm matching keyword searches to relevant quality content. Authorship allows any content creator to connect their published articles and other content online with their Google+ profile, which also will appear in the search engines listed with the result. The writer’s photo, name and Google+ profile URL are all present in the search result to help drive more credibility to the piece of content by highlighting its author and how you can continue to follow their work in the future.

AUTHORRANK is Google’s latest approach to ensuring that all search engine results are credible as possible, in this case, with help of what author wrote an article, eBook or something similar. Google will continue to take who the author is as an indicator of the content’s quality in the future, especially if this person continues to gain traction on social media from their own content.

6. Paid social advertising engages more users versus display ads

Even though majority of marketing has turned to an online platform, the old marketing adage of “Location, location, location!” still upholds its value.  Marketers continue to apply their spend online to where their audience is most active and where they can see the most return on investment, where location is key.   Facebook news feed ads have a 21 times higher click thru rate than standard web retargeting ads and an 49 times stronger click through rate as compared to Facebook’s right-hand side ads.  This is due to displaying content where there is limited business competition being displayed.

This prediction is based off a strong intuition that this data is a sign of what’s going to continue to work for businesses trying to reach their customers online for the future. Display advertising today places relevant ads from the websites you’ve recently visited across the web to gain your attention once again. Banner ads are often littered across your favorite websites not driving any actual value for your business, since they often get lost amongst the noise of many other ads appearing on the same web page.

Paid social advertising on Facebook place an ad in front of the platform’s audience in the news feed where users are actively looking to interact with friends and get updates about the things they care about.  Paid social advertising puts your business’s content directly in front of a targeted audience more likely to be interested in your ad, while this isn’t always the case when using display advertising across the web.

Inbound Marketing

Seeking to Market Your Business Online? 

The latest technique for utilizing the internet as an online platform is through Inbound Marketing.  Inbound marketing attracts potential clients and turns them into customers wanting your business.   Inbound marketing begins with aligning your content you publish with your customer’s interests and engage prospects.  According to HubSpot an online marketing company, content creation process starts with answering your customer’s basic questions and needs.  As potential clients engage with your online platforms a solicitation strategy is in place to keep those leads engaged.  As a business owner having a personal touch point, landing page or call to action is key to really convincing a stranger to become a loyal customer.  For inbound marketing to be effective it is important to have integration analytic tools.  Inbound marketing can be seen as a simple four step process: 1) Identification 2) Cultivation 3) Solicitation 4) Engagement.

To identify potential clients through inbound marketing can be done through analyzing social media engagement, blogging, keywords and landing pages.


Cultivation process is leveraged by current content your business has online and through your staff to carefully solicit and understand the client’s needs. Cultivation process includes type of engagement through online platforms, whether it be FB likes, times of the day people are viewing your content, how your online platforms gather client information.  HubStop references landing pages, online forms and call to action as part of the cultivation process.


Solicitation process is analyzing the type of engagement that occurred in the cultivation process.  This would include which online platform provides the strongest lead, which call to action has potential clients reaching out for more information and providing your sales and marketing team metrics to work with.  The Engagement process begins after you acquired your new client can be done through sending helpful information to better enhance user experience, or have a personal follow up in a timely manner about questions or concerns your client may have and address feedback to make your business better.  Inbound marketing requires timing, place and creative content to keep your business ahead of the competition.

Online Marketing


The internet has a vast array of tools and online communities that are helpful for marketing your business online.   Online communities now are a new standard many businesses are slowly taking on to reach new client acquisitions.  The usefulness of the online community can be seen through tactic interactions and the Bass diffusion model.  


The Bass diffusion model explains that those with experience in the field can take upon new adopters based on how innovative and how quickly an adopter can digest the concept or idea.  Tactic interactions involve having a strategy on how to solicit potential clients online through the different online communities. Dion Hinchcliffe wrote a article “Ten Leading platforms for creating online communities”, that explains the importance of tactic interactions and Bass diffusion model and a list of ten leading platform online communities as a great resource to begin to build your online community.

     Creating an online community is only half the battle in marketing your business online.  Online community platforms provide analytics that a user can measure to determine which type on Web 2.0 application aides in providing the best client acquisition.  This leads to business intelligence generated from your online community.  Working with your web developer and testing and integrating application codes is one way to test the effectiveness of your online platforms.  A company that assists business in understanding business intelligence generated by online platforms is Brandtology.


Brandtology business model is to use social analytics and social insights to provide clients with “social assets” about potential new customers and respond in a timely manner.


Another company called Meltwater provides clients with not only business intelligence about their online platforms but also their competitors’ social platforms.   Online marketing companies such as Meltwater and Brantology are showing a trend that marketers and online platform developers are now collaborating to provide clients with proactive strategies to stay ahead of the competition.